Oreo Tv For Ipl 2023 – Imah » Cricket Home » JioCinema’s Digital Powerplay on TATA IPL 2023 Ushers in a New Era as Over 12 Crore Viewers Tune-in to Watch the Final

JioCinema’s Digital Powerplay at TATA IPL 2023 Ushers in a New Era as Over 12 Crore Viewers Tune-in to Watch the Final

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The excitement and enthusiasm of TATA IPL 2023 reached a fever pitch during the finals as JioCinema set a new World Record of 3.21 Crore at the peak of the competition.

Mn Tune In For Ipl On Tv, Digital Views At 5.5 Bn

JioCinema’s digital powerplay at TATA IPL 2023 breaks global records to usher in a new era in sports viewing. TATA IPL 2023 became the most watched digital event globally as JioCinema set several global benchmarks including more than 12 Crore unique viewers tuning in to watch the most sensational TATA IPL Finals.

JioCinema’s record-breaking customer engagement at TATA IPL comes with unique distinctions such as 17 simultaneous feeds in 12 languages ​​including 4K, with multi-cam displays giving viewers unprecedented stadium-like autonomy and experiences through AR/VR and 360 degrees. All this leads to an average increase of more than 60 minutes per spectator per game.

JioCinema registered users over 2.5 Cr. downloads, record being active most posted in one day. After an unprecedented response in the first four weeks, JioCinema launched a 360-degree viewing feature to entertain fans, showcasing the power of immersive fan engagement in digital. JioCinema delivers high audience engagement through social interaction through Jeeto Dhan Dhana Dhan. JioCinema’s TATA IPL Fan Parks in 30 cities make out-of-home sports viewing omnipresent, for the first time in digital.

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The excitement and enthusiasm of TATA IPL 2023 reached a fever pitch during the Finals as JioCinema set a new World Record of 3.21 Crore at the peak of the competition. The Official Digital Streaming Partner of TATA IPL registered more than 1700 Crore videos in its 16th edition.

JioCinema’s unparalleled customer engagement has been matched by incredible participation with 26 sponsors and over 800 advertisers. The platform recorded the highest number of advertisers in TATA IPL with JioCinema having more than 13 times the number of advertisers on broadcast TV. The faith and trust of advertisers ensures that digital revenues are higher than TV broadcasts. 26 top brands partnered with JioCinema for digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS , Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.

JioCinema’s unique two-way interactivity powered by TATA IPL 2023 on Connect TV, is the preferred medium for premium urban households as its reach during TATA IPL doubles that of HD TV in the first five weeks of the season. JioCinema has more than 40 advertisers on Connected TV exclusively including international brands, financial services, e-commerce, cars, B2C, B2B brands.

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“The record scale at JioCinema combined with targeting, cost flexibility, measurement, interactivity, reach, and integration provides significant advantages for sponsors and advertisers,” said Viacom18 Sports CEO Anil Jayaraj. “The extraordinary engagement and participation in digital marks an inflection point in the industry where audiences and advertisers have made a clear choice to be a turning point for the way audiences and AdEx are distributed in the future.”

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Jiocinema Draws Massive Audience Of 12 Crore For Ipl 2023 Final

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